Golden principles of successful retailing.
Friends, I will discuss the importance of retailing in the direct selling business in this chapter. I often see many people saying,
"I am a leader. Why should I do retailing? I don't sell products. Our company doesn't have re-purchasing."
Friends, retailing is very important. Your team will follow you as you do in the direct selling business.
"People don't do what you say. They do what you do."
You should have at least ten retail customers. You can easily do retail by using the ODPEC technique, which you learned in the Presentation Mastery chapter, and the Closing technique, which you learned in the Closing Mastery chapter.
When we share any product with people, we often focus a lot on the product's features. Instead, we should focus on the benefits.
I call this FBTC
The meaning of F is a feature.
The meaning of B is benefits.
The meaning of T is a testimonial.
The meaning of C is closing.
using proven techniques and frameworks from many international countries. Its benefit is that your teams
will quickly duplicate it. They will get the knowledge of hundreds of books in one book. The proof is that
after saying this, we can show them testimonials from some readers or talk to them about their experiences.
etc." This is the product's (Supplement) feature, and the benefits are:
"Aunty, you have a lot of pain in your knees and can't walk properly. I want you to use this product, and
you will see better results in just fifteen days."
"Rohit, your father has to deal with many problems due to diabetes. This is an excellent supplement, and
if your father uses it, his health will improve a lot, and he will find relief from the problems he is facing
repeatedly."
"So, Uncle, start today and see the benefits from today itself. Not after fifteen days; start today. After fifteen days, I hoped you could tell me you have found relief from your joint pain.
Achieving repeat sales for your product can lead to valuable word-of-mouth publicity, ultimately bringing
wealth into your life. This is the core principle of "The Power of Retailing" that I am sharing with you
today, and it has the potential to transform your life.
So, how can you ensure guaranteed success in the midst of tough competition?
By following this 3-step technique, you can achieve success even in the face of tough competition.
1. Tell your customers about the unique features of your products.
Whenever you talk to your customers, you should focus the most on the uniqueness of your products.
What are the features of your products that make them better from the competition? What is the
uniqueness of your product?
2. Explain the unique benefits of your products to your customers.
You need to communicate to your customers what unique benefit they will get from the uniqueness of the
products. What specific advantages will your customers gain from using your products that differentiate
them from your competitors?
3. Explain to them how significant these benefits can be for them quantitatively.
Then, you need to calculate and show them how much they can gain by using your products and how
much they can lose by not using them. Some things may seem cheap, but they can cause us much harm.
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